​The Challenge
Create collateral to encourage community participation and embody the energy and values of surfing culture and environmental stewardship.
 

Approach
I drew inspiration from colors seen in ocean environments, sea life, and the vibrant spirit of surf culture. The poster design utilizes bold typography with a fun, hand-drawn illustrative style. The playful layout uses a whale's blow to highlight event details. For the email newsletter, I focused on a clean, responsive layout, ensuring messaging was accessible across all devices.
 

Impact
While imagined, these designs were created to spark action, fostering a sense of belonging and empowerment among potential volunteers and donors. By combining compelling visuals with clear messaging, this project reflects how thoughtful design can amplify purpose-driven initiatives.