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WoodsLawn Fitness
Logo | Apparel | Signage

For Woodslawn Fitness, in Portland, OR, I developed a bold and versatile logo inspired by owner Dan Purington’s multi-generational farming roots. The design aimed to encapsulate the grit, hard work, and industrious spirit that define his personal journey and his fitness philosophy.

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The Challenge
Translate the rugged determination of a farming legacy into a modern, adaptable brand identity for a gym.
 

Approach
Rooted in Dan’s keywords—hard-working and industrious—I designed a logo that balances strength and simplicity. I used clean, geometric lines and a bold, minimalist aesthetic to create a mark that feels timeless yet contemporary. The logo’s adaptability ensures seamless application across signage, merchandise, digital platforms, and social media, maintaining a consistent visual impact.
 

Impact
This logo captures the essence of Woodslawn Fitness: strong, authentic, and community-focused. Its versatility ensures it resonates with Woodlawn's diverse client base while staying true to Dan’s unique story and values.

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