Adventure Cycling Association
The Challenge
Redesign the homepage, membership sign-up, merchandise page, and event page, and streamline menu navigation.
Approach
After understanding ACA's pain points with their existing pages and identifying their goals, I researched successful non-profits. I focused on user flow, what content to highlight above the fold, and how to best surface key calls to action. From there, I worked with copywriters and the marketing team to produce a mobile-friendly layout their web developer could implement.
Impact
Removed unnecessary steps and streamlined the user experience. The new and refreshed pages added energy and excitement to the ACA website.
FeedMob
The Challenge
Collaborate with FeedMob's marketing team to create a new website section to house resources for end users to position the company as industry experts.
Approach
After researching what competitors were doing and strategizing with an account-based marketing lead, I designed a section of the website to house a blog, case studies, and reports using Adobe XD, utilizing responsive design best practices to ensure optimal performance on desktop and mobile devices. I designed the new layout and produced wireframes and prototypes to communicate with developers and stakeholders. I then tested the staging site and successfully launched the new builds.
Impact
Enhanced SEO, increased brand awareness, built trust, and generated leads.
