united for health
I connected with United for Hope through Volunteer Match to update and optimize their logo for web and print, ensuring a refreshed yet recognizable design. I standardized their brand colors, selected optimal formats, and organized their logos for easy access on Google Drive. Additionally, I provided a user-friendly document for Google Workspace, facilitating seamless copying and pasting. I also guided them on ideal logo orientations for their website and social media channels.
The Challenge
Modernization while staying true to the organization’s established identity.
Approach
I vectorized UFH's logo so they can use it across print and web platforms. I standardized their colors and provided color codes to enhance brand consistency. I also organized their visual assets into an easily navigable Google Drive folder and created a user-friendly document in Google Workspace, making it simple for team members to copy, paste, and deploy the logo effectively. I also provided guidance on ideal orientations for web and social media, ensuring the logo’s versatility and impact across all channels.
Impact
This updated design, formats, and organized workflow empowers United for Health to present a polished and professional brand identity, streamlining their operations and enhancing their ability to communicate their mission effectively.