The Challenge
Design a logo that captures the essence of unity, life, and the interconnectedness of the human experience while aligning with a modern fashion aesthetic.
 

Approach
I created a logo that integrates the ouroboros and the infinity symbol to evoke themes of continuity, unity and shared existence. The design balances minimalism with symbolic depth, making it versatile for application across apparel, packaging, and promotional materials. To provide a strong foundation for their brand, I developed a simple, cohesive color palette that aligns with their aesthetic vision while leaving room for growth and evolution.
 

Impact
This design provides Unified Mind Apparel with a compelling and recognizable identity that resonates with its audience. The logo’s symbolism captures the essence of the brand and offers versatility and scalability for future branding and marketing initiatives.