adventure cycling association
Adventure Cycling Association is a non-profit dedicated to connecting people to travel by bicycle. My work served the design needs of the marketing, development, programs, and sales departments. I produced designs for brochures, merchandise, print and digital fundraising campaigns, letters and postcards, email newsletters, and social media graphics.
MERCHANDISE DESIGN
The Challenge
Breathe new life into ACA's merchandise with new illustrations that highlight iconic bicycle routes and honor the non-profit's 50-year anniversary.
Approach
I researched each route to understand what made it unique and incorporated iconic elements into each design.
Impact
The non-profit saw a boost in sales as soon as they launched the new merchandise, indicating that the designs resonated well with their diverse membership base.
WEB DESIGN
The Challenge
Redesign the homepage, membership sign-up, merchandise page, and event page, and streamline menu navigation.
Approach
After understanding ACA's pain points with their existing pages and identifying their goals, I researched successful non-profits. I focused on user flow, what content to highlight above the fold, and how to best surface key calls to action. From there, I worked with copywriters and the marketing team to produce a mobile-friendly layout their web developer could implement.
Impact
Removed unnecessary steps and streamlined the user experience. The new and refreshed pages added energy and excitement to the ACA website.
Wipe Out Waves
For this project, I crafted a visual identity for an imagined non-profit dedicated to ocean conservancy and making surfing accessible to underserved communities. This included a poster for a beach clean-up event, a newsletter, and a simple website, each tailored to engage and inspire action.
The Challenge
Create collateral to encourage community participation and embody the energy and values of surfing culture and environmental stewardship.
Approach
I drew inspiration from colors seen in ocean environments, sea life, and the vibrant spirit of surf culture. The poster design utilizes bold typography with a fun, hand-drawn illustrative style. The playful layout uses a whale's blow to highlight event details. For the email newsletter, I focused on a clean, responsive layout, ensuring messaging was accessible across all devices.
Impact
While imagined, these designs were created to spark action, fostering a sense of belonging and empowerment among potential volunteers and donors. By combining compelling visuals with clear messaging, this project reflects how thoughtful design can amplify purpose-driven initiatives.