adventure cycling association
Adventure Cycling Association is a non-profit dedicated to connecting people to travel by bicycle. My work served the design needs of the marketing, development, programs, and sales departments. I produced designs for brochures, merchandise, print and digital fundraising campaigns, letters and postcards, email newsletters, and social media graphics.
The Challenge
Breathe new life into ACA's merchandise with new illustrations that highlight iconic bicycle routes and honor the non-profit's 50-year anniversary.
Approach
I researched each route to understand what made it unique and incorporated iconic elements into each design.
Impact
The non-profit saw a boost in sales as soon as they launched the new merchandise, indicating that the designs resonated well with their diverse membership base.
