The Challenge
Create marketing assets that effectively balance brand consistency, audience engagement, and measurable lead generation.

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Approach
I designed a range of materials, including business cards, newsletters, company swag, and animated GIFs, all adhering to FeedMob’s brand guidelines. To enhance lead generation, I incorporated QR codes into business and promo cards. The business cards directed users to a contact card landing page, while the promo cards led to a content landing page featuring case studies and one-pagers. This approach elevated the brand’s visibility and streamlined the user experience for potential clients. For portfolio purposes, landing page links have been updated to reflect my design contributions.

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Impact
These thoughtfully designed assets strengthened FeedMob’s marketing campaigns by combining functionality and brand cohesion, driving engagement, and improving lead generation. The QR code strategy provided a measurable, seamless bridge between print and digital, further amplifying the campaign’s reach and effectiveness.