WoodsLawn Fitness
Logo | Apparel | Signage
For Woodslawn Fitness, in Portland, OR, I developed a bold and versatile logo inspired by owner Dan Purington’s multi-generational farming roots. The design aimed to encapsulate the grit, hard work, and industrious spirit that define his personal journey and his fitness philosophy.
The Challenge
Translate the rugged determination of a farming legacy into a modern, adaptable brand identity for a gym.
Approach
Rooted in Dan’s keywords—hard-working and industrious—I designed a logo that balances strength and simplicity. I used clean, geometric lines and a bold, minimalist aesthetic to create a mark that feels timeless yet contemporary. The logo’s adaptability ensures seamless application across signage, merchandise, digital platforms, and social media, maintaining a consistent visual impact.
Impact
This logo captures the essence of Woodslawn Fitness: strong, authentic, and community-focused. Its versatility ensures it resonates with Woodlawn's diverse client base while staying true to Dan’s unique story and values.
Alice huang dds
Logo | Branding | Illustration
When Dr. Alice Huang acquired her dental practice, she sought to rebrand with a logo that reflected her new ownership while projecting professionalism and approachability. The challenge was to design a logo that would make existing clients feel excited about the changes for an outdated but long-standing, beloved practice that has always been male dentists.
The Approach
I began with an in-depth discovery process, including a design brief and research, followed by presenting a mood board to align on creative direction. Alice expressed she was curious about using her face in the logo, so my first sketches included profile-inspired versions. I also explored wordmark ideas because I felt a wordmark may be a better fit for brand visibility.
We decided a wordmark was the best option. So it was back to sketching a bit more to find a design that balanced clarity with elegance, signaling a fresh. It needed to be easily recognizable as a dentist's office but look unique. So I presented these ideas:
The winning concept was this floss-like design that shapes a sparkling tooth that spells out Alice. Big on flossing, this idea can also be used for other graphic elements down the road and made a fun logo reveal illustration.
When it came time to establish a color palette, a visit to her office helped ground the design in her practice’s existing visual context, inspiring a warm and cohesive color palette derived from the office's interior and exterior.
Impact
The final logo successfully bridged Dr. Huang’s vision for modernity and trustworthiness. Delivered as a comprehensive logo package with color codes and versatile format variations, the branding solution seamlessly integrates across her print and digital collateral. Dr. Huang appreciated the thoughtful approach, commenting that the logo reflected her practice’s personality and aligned effortlessly with the office’s aesthetic, making the transition to new ownership smooth and visually impactful.
Dr. Huang also asked if I could make an illustration for some office swag. I was more than thrilled to bring a "flossing" tooth concept to life.
Unified Mind AppareL
Logo Design
Unified Mind Apparel is a clothing brand based in Concord, California. I designed a logo and branding system that reflect their mission to inspire connectedness and represent the shared human experience.
The Challenge
Design a logo that captures the essence of unity, life, and the interconnectedness of the human experience while aligning with a modern fashion aesthetic.
Approach
I created a logo that integrates the ouroboros and the infinity symbol to evoke themes of continuity, unity and shared existence. The design balances minimalism with symbolic depth, making it versatile for application across apparel, packaging, and promotional materials. To provide a strong foundation for their brand, I developed a simple, cohesive color palette that aligns with their aesthetic vision while leaving room for growth and evolution.
Impact
This design provides Unified Mind Apparel with a compelling and recognizable identity that resonates with its audience. The logo’s symbolism captures the essence of the brand and offers versatility and scalability for future branding and marketing initiatives.
