Adventure Cycling association
I reimagined Adventure Cycling Association's logo to reflect its mission and values. ACA is a nonprofit dedicated to inspiring and connecting people through bicycle travel. This redesign highlights their commitment to engaging new communities and fostering inclusivity while ensuring versatility across all platforms, from digital to print.
The Challenge
Design a logo that encapsulates the spirit of adventure, community, and the transformative joy of bicycle travel while remaining functional across diverse applications.
Approach
The new logo blends bike chain links and topographic lines to symbolize connection and exploration. The open chain reflects ACA’s open-minded values, inclusivity, and community focus, while also representing trust and connection. The flowing topographic lines evoke the spirit of adventure and discovery, reinforcing the joy and empowerment found in bicycle travel. The design is bold, scalable, and instantly recognizable, ensuring it resonates across audiences and mediums.
Impact
This reimagined logo visually embodies the heart of the Adventure Cycling Association’s mission. By marrying visual storytelling with functionality, the design strengthens ACA’s identity as a leader in the cycling community, inspiring connection and exploration wherever it’s seen.